Highlights from an interview with Haim Einhorn:

BY: Christopher Loyd

Haim Einhorn, Manager and key principal of Arbel, born in Israel in 1955, immigrated to the US in 1979, married with six children.

"It is a great satisfaction when dreams become reality" Haim says, "I always had a passion to deal with Real Property ever since I was a kid playing Monopoly".

"Creative" is one of the key words Haim likes to repeat over and over; "once you have the vision and the know-how to substantiate an investment, become creative and GO FOR IT!" "I have never seen a white elephant, not in the zoo and not in Real Estate, I only met investors who felt they are stuck with one until we met and explored alternatives they never thought are feasible". The power of negotiation when keeping focused on THE HIGHEST AND BEST USE can only do better for a project, I never understand investors who enter into deals that are at high risk from the time of purchase….? I come across foreclosures that usually result from overpayment; it amazes me how foolish one can be to overlook such important factor and put himself at risk in such early stage, the time of purchase.

In Real Estate you should always be a winner, it's just a matter of how much your surplus will be at the end of the day, the bottom line it should always be a surplus. If you purchase right and maximize the potential to its highest and best use you will always come out ahead even if it takes the time and effort to renegotiate the entire project with the municipalities, apply for change of zoning, get necessary variances, tax abatement, review applicable subsidies etc.. I never sit idle if a project has the potential of doing better, I will invest all the necessary effort to make it happen, it is rare that I would accept "NO" as an answer especially when I sense injustice and potential of growth.

I like to use my time efficiently in areas where my contribution is noticeable, the biggest satisfaction is when you see results, I am result oriented "dreamers will never be able to pay their grocery bill". The challenge of development gives me great satisfaction once proven a success, as a rule we do our own "dry test" testing market demand, we have to be convinced 100% that the right decision was made, with all my respect to professional appraisers and market study analysis I tend to trust myself better, after all it is my reputation on line. As a Broker / Consultant I have turned down large sums of money for deals that did not make 100% economical sense to me as if I were the buyer.

Money comes and money goes it is the reputation that keeps us in business and by establishing such reputation we are where we are and moving forward adopting the same path of SUCCESS.